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Claremont in government review on mission-led business

Claremont’s ‘Purpose in Practice‘ report has been quoted in the government’s review of mission-led business. The government report is called ‘On A Mission‘ and looks at the current state of play, vision and recommendations from the advisory panel to the Mission-led Business Review 2016. The review received over 60 responses spanning a variety of businesses,…

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Reaching success through blogger outreach – 11 top tips

Blogger outreach. Long considered an effective means of getting your key messages out to a wider audience through a number of useful, influential folk to help spread your campaign. Outreach to bloggers (or other opinion leading individuals or communities) is generally a winner. But in my experience, it can often be ill thought-through, rushed or just…

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Listen up: My first audio project

About seven months ago one of our long standing clients, OnePlusOne – a relationship research charity – got in touch asking for help to produce a strengthening relationships resource to support couples affected by drug and alcohol addiction. The project was funded by the Department for Work and Pensions and was part of a wider…

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PR and One to One Marketing working together

On the 15th of last month we had our third PRCA Charities event and this time the group covered a specific area of collaboration. Our first guest speaker, Maxine Horsman from Tangible shared her experience from the remarkable PR and One to One marketing collaboration used in the 70th anniversary of the D Day landings for British Legion….

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Is this the social media election? Stop asking the wrong question!

The audience at the PRCA Digital event: Social Media and the Election were asked at the end of this conference if social media had changed the way in which they will vote at this election. The response from the room? A big fat zero. But should we be surprised? Certainly not given the demographic of both panel…

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