Campaign of the month – Veganuary
Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January. I recall being a vegetarian in the 1990s when many people…
Ana Granger on Feb 17, 2020
Strategy Blog
Posts
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3 behaviour change trends we’ll be riding in 2020
1. Co-production We believe there’s a missing piece in behaviour change: co-production. It’s not much talked about by UCL or the UK Government Communications Service or the Behavioural Insights Team.
Ben Caspersz on Feb 17, 2020
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50 shades of greyscale
Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation. For example, did you know that the…
Francesca Davis on Feb 17, 2020
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5 things Cabaret can teach us about presenting at work
One of the things I love about working at Claremont is the range of interests of the people working here. We’ve got tap dancers, marathon runners and bread makers among…
Emily Davis on Nov 25, 2019
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Batman never gets frustrated
Encouraging your child to pretend play can improve their concentration, perseverance and keep them calmer. Ever since our work with Save the Children, we’ve become a little bit obsessed…
Lucy Proudfoot on Oct 7, 2019
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You can’t ignore a four year old
One of my favourite ads is this one by Transport for London: Is it effective in terms of behaviour change? I doubt if anyone can definitely say. But speaking as…
Ben Caspersz on Sep 2, 2019
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EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. …
Ella Jenkins on Sep 2, 2019
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Moving workplace mental health higher up the agenda
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy…
Ian Fannon on May 2, 2019
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How can we help opticians land the eye health message?
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love…
Ella Jenkins on Mar 8, 2019
