Featured Posts
Real stories, Real evidence: the science behind storytelling for behaviour change
Are you sitting comfortably? Then I’ll begin. From the adverts surrounding us on TV and billboards, to everyday office chitchat over the coffee machine, we experience stories throughout our daily lives. In fact, we find stories so appealing and are so adept at telling them, that anthropologists suggest it is the defining feature of our…
Claremont in government review on mission-led business
Claremont’s ‘Purpose in Practice‘ report has been quoted in the government’s review of mission-led business. The government report is called ‘On A Mission‘ and looks at the current state of play, vision and recommendations from the advisory panel to the Mission-led Business Review 2016. The review received over 60 responses spanning a variety of businesses,…
Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
Latest Posts
How can we help opticians land the eye health message?
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign. Land The Message aims to improve how eye care practitioners talk to their patients about contact lens safety. What was the problem? Research commissioned by…
Designing behaviour change interventions: test, test, then test again
Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat healthier, recycle more, or stop drink driving. In psychology, behaviour change interventions have been defined as ‘coordinated sets of activities to change specific behaviour patterns’…
Bringing stories to life. The power of audiobooks
We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and learn from them. The problem is that we can’t get groups of people together to listen to someone tell their story. It’s too long. We’ve…