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Claremont in government review on mission-led business
Claremont’s ‘Purpose in Practice‘ report has been quoted in the government’s review of mission-led business. The government report is called ‘On A Mission‘ and looks at the current state of play, vision and recommendations from the advisory panel to the Mission-led Business Review 2016. The review received over 60 responses spanning a variety of businesses,…
Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
Reaching success through blogger outreach – 11 top tips
Blogger outreach. Long considered an effective means of getting your key messages out to a wider audience through a number of useful, influential folk to help spread your campaign. Outreach to bloggers (or other opinion leading individuals or communities) is generally a winner. But in my experience, it can often be ill thought-through, rushed or just…
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Moving workplace mental health higher up the agenda
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy to drive businesses towards two new workplace mental health products: a website for businesses of all sizes looking to better support the mental health of…
How can we help opticians land the eye health message?
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign. Land The Message aims to improve how eye care practitioners talk to their patients about contact lens safety. What was the problem? Research commissioned by…
Designing behaviour change interventions: test, test, then test again
Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat healthier, recycle more, or stop drink driving. In psychology, behaviour change interventions have been defined as ‘coordinated sets of activities to change specific behaviour patterns’…