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Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
Reaching success through blogger outreach – 11 top tips
Blogger outreach. Long considered an effective means of getting your key messages out to a wider audience through a number of useful, influential folk to help spread your campaign. Outreach to bloggers (or other opinion leading individuals or communities) is generally a winner. But in my experience, it can often be ill thought-through, rushed or just…
Has paid for media found its place in PR?
According to Mark Borkowski, renowned publicist of the UK’s top entertainment brands for over thirty years and founder of Borkowski.do – it always has. It’s just that it’s more professionalised now and PR has a bigger voice than before so we should be able to get a bigger piece of the pie. Mark Borkowski spoke…
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Batman never gets frustrated
Encouraging your child to pretend play can improve their concentration, perseverance and keep them calmer. Ever since our work with Save the Children, we’ve become a little bit obsessed with all things child development. Plus, we’re always keen to learn how we can better support parents to get it right. Why? Well, not only is…
EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…
You can’t ignore a four year old
One of my favourite ads is this one by Transport for London: Is it effective in terms of behaviour change? I doubt if anyone can definitely say. But speaking as a passenger it’s just a heart-warming advert to be around. I’m sure that must also be the case for TfL workers who see the posters…