How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…
Claremont’s ‘Purpose in Practice‘ report has been quoted in the government’s review of mission-led business. The government report is called ‘On A Mission‘ and looks at the current state of play, vision and recommendations from the advisory panel to the Mission-led Business Review 2016. The review received over 60 responses spanning a variety of businesses,…
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January. I recall being a vegetarian in the 1990s when many people considered a meat-free diet to be faddy and unsustainable. For many back then, the notion of attempting to have an entirely plant-based diet would have seemed impossible….
Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation. For example, did you know that the phrase ‘seeing red’ when someone is angry is scientifically correct? EEG recordings prove that heart rate increases when we look at the colour red which can lead…
One of the things I love about working at Claremont is the range of interests of the people working here. We’ve got tap dancers, marathon runners and bread makers among us, so someone’s usually got an entertaining weekend tale to liven up our Monday mornings. I have been performing on stage for almost as long…