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Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
Reaching success through blogger outreach – 11 top tips
Blogger outreach. Long considered an effective means of getting your key messages out to a wider audience through a number of useful, influential folk to help spread your campaign. Outreach to bloggers (or other opinion leading individuals or communities) is generally a winner. But in my experience, it can often be ill thought-through, rushed or just…
Has paid for media found its place in PR?
According to Mark Borkowski, renowned publicist of the UK’s top entertainment brands for over thirty years and founder of Borkowski.do – it always has. It’s just that it’s more professionalised now and PR has a bigger voice than before so we should be able to get a bigger piece of the pie. Mark Borkowski spoke…
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Listen up: My first audio project
About seven months ago one of our long standing clients, OnePlusOne – a relationship research charity – got in touch asking for help to produce a strengthening relationships resource to support couples affected by drug and alcohol addiction. The project was funded by the Department for Work and Pensions and was part of a wider…
PR and One to One Marketing working together
On the 15th of last month we had our third PRCA Charities event and this time the group covered a specific area of collaboration. Our first guest speaker, Maxine Horsman from Tangible shared her experience from the remarkable PR and One to One marketing collaboration used in the 70th anniversary of the D Day landings for British Legion….
Is this the social media election? Stop asking the wrong question!
The audience at the PRCA Digital event: Social Media and the Election were asked at the end of this conference if social media had changed the way in which they will vote at this election. The response from the room? A big fat zero. But should we be surprised? Certainly not given the demographic of both panel…