To communicate more effectively with people we need to understand them better. To do this we can do various things but assuming we’re using research we can use quantitative methods…
Lucy Proudfoot on Jan 22, 2014
Claremont Christmas Party This year Claremont is trying to use our festive celebrations to practice what we preach! We started off with our ‘…
Simon Francis on Dec 9, 2013
#GoodbyeTwitter. We’re over. It’s not you, it’s me. Well, mostly me. I still administer the @claremontcomms account, which is thriving. But since 3rd October @bencaspersz has been languishing…
Ben Caspersz on Dec 4, 2013
Kickstarter came onto the digital scene in 2009 and has been doing so well that management in New York City has been able to buy, outright,…
Serena Obhrai on Oct 22, 2013
Marketing professionals have a dizzying array of tactical options at their disposal. Give them a budget and the chance to ‘get creative’ and…
Ben Caspersz on Oct 21, 2013
After marching at Pride in Brighton, All Out’s campaign calling on the International Olympic Committee to condemn Russia’s anti-gay laws caught my eye. A quick look at their website…
Claremont Communications on Aug 15, 2013
Mary Read and Anne Bonney, famous women pirates and very scary “Girls can’t be scary pirates, only nice pirates” “Only boys can do Tree Fu Tom’s spells.” “Pink…
Simon Booth-Lucking on Aug 14, 2013
I had the immense privilege of mentoring WordPress at Campaign Bootcamp – a five day residential training session for Britain’s most talented young campaigners, and I…
Kristian Carter on Jul 8, 2013
1. Ego is best left at the door I had a pretty good gig at my previous agency; heading up a fabulous department of talented people, working in…
Ben Caspersz on May 16, 2013
