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1. How can we help opticians land the eye health message?

   Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love…

   

   Ella Jenkins on Mar 8, 2019

   

2. Campaign of the Month: Dry January

   I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be…

   

   Ian Fannon on Jan 17, 2019

   

3. Welcome to Nicky!

   Nicky is an award-winning communications consultant with 20 years’ experience in behaviour change communications, most recently leading social impact campaigns focused on youth, community and sustainability, for Starbucks EMEA. Nicky…

   

   Ella Jenkins on Jan 8, 2019

4. Mind the ‘Green Gap!’

   Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap…

   

   Ella Jenkins on Jan 4, 2019

   

5. Designing behaviour change interventions: test, test, then test again

   Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people…

   

   Ella Jenkins on Oct 23, 2018

   

6. COM-B: HOW WE UNDERSTAND BEHAVIOUR

   We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further…

   

   Ella Jenkins on Oct 2, 2018

   

7. Bringing stories to life. The power of audiobooks

   We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and…

   

   Matt Seel on Jan 3, 2018

   

8. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to…

   

   Lucy Proudfoot on Jan 3, 2018

   

9. The power of a good story

   If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making…

   

   Lucy Proudfoot on Nov 20, 2017