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1. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to…

   

   Lucy Proudfoot on Jan 3, 2018

   

2. The power of a good story

   If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making…

   

   Lucy Proudfoot on Nov 20, 2017

   

3. Real stories, Real evidence: the science behind storytelling for behaviour change

   Are you sitting comfortably? Then I’ll begin. From the adverts surrounding us on TV and billboards, to everyday office chitchat over the coffee machine, we experience stories throughout our daily…

   

   Ben Caspersz on Jul 25, 2017

   

4. Save The Children and NLT appoint Claremont for behaviour change campaign

   I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development.

   

   Ben Caspersz on Jan 26, 2017

5. Claremont wins place on government agency roster

   Claremont has won a place on the government’s Communications Services roster as a specialist behaviour change communications agency. The roster process is fiercely contested; over 250 agencies battled it out, with…

   

   Ben Caspersz on Jan 17, 2017

   

6. Claremont in government review on mission-led business

   Claremont’s ‘Purpose in Practice‘ report has been quoted in the government’s review of mission-led business. The government report is called ‘On A Mission‘ and looks at the current…

   

   Ben Caspersz on Dec 15, 2016

   

7. Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda

   The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects…

   

   Victoria Page on Sep 16, 2016

   

8. Being smart AND loud – telling the untold story #AfterSeptember11

   Last weekend marked the 15th anniversary of the 9/11 terrorist attacks, in which 2,977 people died. The attacks were widely reported across the media at the time and it is still the…

   

   Monica Wilson on Sep 12, 2016

   

9. The return of the #MissingType campaign

   Last year I wrote about a campaign that, for me, was hands down the best behavioural change PR campaign of 2015. Now, NHS Blood and Transplant (NHSBT) has…

   

   Emma Prince on Aug 26, 2016