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1. Notre just any old cathedral

   Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames…

   

   Francesca Davis on May 1, 2019

   

2. Behaviour Change Briefing Events – Tuesday 16 April

   Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan…

   

   Ella Jenkins on Mar 14, 2019

   

3. How can we help opticians land the eye health message?

   Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love…

   

   Ella Jenkins on Mar 8, 2019

   

4. Campaign of the Month: Dry January

   I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be…

   

   Ian Fannon on Jan 17, 2019

   

5. Welcome to Nicky!

   Nicky is an award-winning communications consultant with 20 years’ experience in behaviour change communications, most recently leading social impact campaigns focused on youth, community and sustainability, for Starbucks EMEA. Nicky…

   

   Ella Jenkins on Jan 8, 2019

6. Mind the ‘Green Gap!’

   Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap…

   

   Ella Jenkins on Jan 4, 2019

   

7. Designing behaviour change interventions: test, test, then test again

   Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people…

   

   Ella Jenkins on Oct 23, 2018

   

8. COM-B: HOW WE UNDERSTAND BEHAVIOUR

   We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further…

   

   Ella Jenkins on Oct 2, 2018

   

9. Bringing stories to life. The power of audiobooks

   We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and…

   

   Matt Seel on Jan 3, 2018