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1. Mind the ‘Green Gap!’

   Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap…

   

   Ella Jenkins on Jan 4, 2019

   

2. Designing behaviour change interventions: test, test, then test again

   Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people…

   

   Ella Jenkins on Oct 23, 2018

   

3. COM-B: HOW WE UNDERSTAND BEHAVIOUR

   We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further…

   

   Ella Jenkins on Oct 2, 2018

   

4. Bringing stories to life. The power of audiobooks

   We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and…

   

   Matt Seel on Jan 3, 2018

   

5. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to…

   

   Lucy Proudfoot on Jan 3, 2018

   

6. The power of a good story

   If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making…

   

   Lucy Proudfoot on Nov 20, 2017

   

7. Real stories, Real evidence: the science behind storytelling for behaviour change

   Are you sitting comfortably? Then I’ll begin. From the adverts surrounding us on TV and billboards, to everyday office chitchat over the coffee machine, we experience stories throughout our daily…

   

   Ben Caspersz on Jul 25, 2017

   

8. Save The Children and NLT appoint Claremont for behaviour change campaign

   I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development.

   

   Ben Caspersz on Jan 26, 2017

9. Claremont wins place on government agency roster

   Claremont has won a place on the government’s Communications Services roster as a specialist behaviour change communications agency. The roster process is fiercely contested; over 250 agencies battled it out, with…

   

   Ben Caspersz on Jan 17, 2017