News

Posts

1. Campaign of the Month: Dry January

   I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be

   

   Ian Fannon on Jan 17, 2019

   

2. Mind the ‘Green Gap!’

   Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between

   

   Ella Jenkins on Jan 4, 2019

   

3. Designing behaviour change interventions: test, test, then test again

   Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat

   

   Ella Jenkins on Oct 23, 2018

   

4. COM-B: HOW WE UNDERSTAND BEHAVIOUR

   We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further

   

   Ella Jenkins on Oct 2, 2018

   

5. Bringing stories to life. The power of audiobooks

   We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and

   

   Matt Seel on Jan 3, 2018

   

6. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to

   

   Lucy Proudfoot on Jan 3, 2018

   

7. The power of a good story

   If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making

   

   Lucy Proudfoot on Nov 20, 2017

   

8. Real stories, Real evidence: the science behind storytelling for behaviour change

   Are you sitting comfortably? Then I’ll begin. From the adverts surrounding us on TV and billboards, to everyday office chitchat over the coffee machine, we experience stories throughout our daily

   

   Ben Caspersz on Jul 25, 2017

   

9. Save The Children and NLT appoint Claremont for behaviour change campaign

   I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will

   

   Ben Caspersz on Jan 26, 2017