Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign.
Ella Jenkins on Mar 8, 2019
I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be
Ian Fannon on Jan 17, 2019
Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between
Ella Jenkins on Jan 4, 2019
Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat
Ella Jenkins on Oct 23, 2018
We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further
Ella Jenkins on Oct 2, 2018
We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and
Matt Seel on Jan 3, 2018
We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to
Lucy Proudfoot on Jan 3, 2018
If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making
Lucy Proudfoot on Nov 20, 2017
Are you sitting comfortably? Then I’ll begin. From the adverts surrounding us on TV and billboards, to everyday office chitchat over the coffee machine, we experience stories throughout our daily
Ben Caspersz on Jul 25, 2017
