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1. EAST: The four things you need to know about behavioural insights

   How do you design a behaviour change campaign that is actually going to change behaviour?   If I told you that I’d have to kill you.  …

   

   Ella Jenkins on Sep 2, 2019

   

2. When audience first isn’t enough

   Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should…

   

   Ian Fannon on Jul 30, 2019

   

3. We’re all irrational, actually

   If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much…

   

   Ella Jenkins on Jul 29, 2019

   

4. Let’s talk about Flex

   We’re extremely proud to announce our partnership with Anna Whitehouse (@Motherpukka) and Mill Road Creative as we join them for the next chapter of the #Flexappeal campaign. #Flexappeal…

   

   Lucy Proudfoot on Jul 19, 2019

   

5. Cervical Screening? It’s time to shout about it

   How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,…

   

   Emily Davis on Jul 19, 2019

   

6. Campaign of the month: Pre-Testie Bestie

   We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much…

   

   Ian Fannon on Jun 11, 2019

   

7. Changing individuals’ behaviours is not enough – We need to change the system

   Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families,…

   

   Ben Caspersz on Jun 11, 2019

   

8. NEVER FEAR, GRANDMA’S HERE!

   What has your grandma got in common with a killer whale? Not sure? Humans and killer whales (and some other toothed whales) are the only animals…

   

   Ella Jenkins on Jun 11, 2019

   

9. Breakfast Briefing goes on tour – Save the date

   Croissants in Cardiff anyone? After the success of April’s Breakfast Briefing we’ve decided to pack up the tour bus and head to Wales. Join us on…

   

   Lucy Proudfoot on Jun 11, 2019