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1. Campaign of the month – Veganuary

   Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January. I recall being a vegetarian in the 1990s when many people…

   

   Ana Granger on Feb 17, 2020

   

2. 3 behaviour change trends we’ll be riding in 2020

   1. Co-production We believe there’s a missing piece in behaviour change: co-production. It’s not much talked about by UCL or the UK Government Communications Service or the Behavioural Insights Team.

   

   Ben Caspersz on Feb 17, 2020

   

3. 50 shades of greyscale

   Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation. For example, did you know that the…

   

   Francesca Davis on Feb 17, 2020

   

4. Could you be one of our Bright Spot employers?

   Have you overcome particular obstacles or made changes at your organisation to introduce flexible working to some or all of your colleagues? Would you be happy for us to…

   

   Lucy Proudfoot on Feb 17, 2020

   

5. Campaign of the month: Pass It On

   In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this…

   

   Ian Fannon on Jan 6, 2020

   

6. Food (apparently not so) glorious food?

   While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing…

   

   Francesca Davis on Jan 3, 2020

   

7. Can a £30 widget really get you drinking more water?

   I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips…

   

   Francesca Davis on Nov 9, 2019

   

8. Unveiling Stop MS: a proud moment

   Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign…

   

   Ian Fannon on Oct 8, 2019

   

9. EAST: The four things you need to know about behavioural insights

   How do you design a behaviour change campaign that is actually going to change behaviour?   If I told you that I’d have to kill you.  …

   

   Ella Jenkins on Sep 2, 2019